The early 1980’s was seeing a change in British music. The punk days were over and suddenly image, performance and video were the order of the day. No-one took this on board more than Adam and the Ants, who in a series of singles from 1980 to 1982 began an assault of the UK charts with catchy songs and carefully crafted videos. Image for the group was all important to their success.
Having started out in 1977 as a punk group and with continuous line up changes, in 1980 the group had a change in direction.
The video had an appearance of actress Amanda Donohoe, Adam Ant’s girlfriend of the time. The follow-up single’s video “Prince Charming” featured popular British Actress Diana Dors who in her younger days was described as a British version of Marilyn Munroe.
The cover front and back sum up the image and the songs content. “I’m a dandy highwayman who you’re too scared to mention. I spend my cash on looking flash and grabbing your attention …” say the lyrics. Written by Adam Ant with Marco Pirroni, who had a huge part in this success. It was the bands first of two #1 singles in a total of 7 top ten UK charted records. It stood at the top of the UK charts for 5 weeks and went on to sell 1.03 million copies in UK alone and resulted in a long chart run in Germany when peaking at #8. It even made the US Dance chart reaching #38. When the Ants disbanded in 1982, Pirroni continued to write with Adam for his solo career including the #1 UK and Australian hit “Goody Two Shoes”.